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We polled 45 staffing firms – including some of the biggest in the country – and compared companies that anticipated fast growth in the coming year (>50 percent) to those that anticipated slow growth (<5 percent).


What we found was astounding. We expected to find that faster-growth firms communicate differently from slow-growth firms. What we didn’t expect was that the impact would be so huge.

Here’s a review of our findings:

1. More than 75 percent of respondents believe text messaging is an effective form of communication for their company.

All firms, on average, had similar perceptions about texting. Whether their companies were growing fast or slow, respondents said that SMS text messaging:

– improves speed of sales and sales productivity compared to email only;

– reduces candidate response time;

– and improves candidates’ experiences with their brand.

But despite these shared perceptions, fast-growth companies use texting much more often.

2. Fast-growth firms communicate through SMS texting and social media. Slow-growth firms use phone and email.

PhoneThe fastest-growing agencies

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